The Yoshimura brand name has been synonymous with motorcycle performance and quality products since 1954 when Hideo “Pops” Yoshimura built his reputation and legacy.
When his grandson, Yusaku Yoshimura and now president of Yoshimura R&D of America, fell in love with mountain biking on his Stumpy, the seed was planted. He thought “What if we could make some bike products here in our factory, we have all the tools and equipment to do it”. With an engineering background and a keen eye for design, he went to work.
Fast forward to April 1, 2020 and Yoshimura Cycling is born. Our flagship product, the Chilao pedal, pronounced (Chill-A-Oh), named after one of his favorite places to ride, has been launched from and made in Chino, California. Also launched are some really cool USA made jerseys.
The question we’re often asked is, what other products are we going to make for bikes? Time will tell, but one thing is for sure, whatever it is will be fun!